You’ve officially launched your brand’s loyalty program. What’s the next step? Management, optimization, and ongoing promotion.
When measuring the program’s success, look out for cues like:
A steady flow of new member sign-ups: This indicates the program is still relevant and engaging for potential customers.
Members actively redeem rewards: If too few members are redeeming rewards, it could be an issue with the rewards' attractiveness or accessibility. This might also be a sign of a promotional issue. To address this, consider sending reminders to members via email or text about their reward balance; or review the attractiveness of your rewards.
Higher Average Order Value (AOV) among members compared to non-members: This indicates that loyal customers are valuable to your business. To encourage more spending, consider offering perks such as free samples that incentivize customers to try more of your products.