How to Monitor and Analyze Your Program Metrics

Program Metrics
You’ve officially launched your brand’s loyalty program. What’s the next step? Management, optimization, and ongoing promotion.
When measuring the program’s success, look out for cues like:
  • A steady flow of new member sign-ups: This indicates the program is still relevant and engaging for potential customers.
  • Members actively redeem rewards: If too few members are redeeming rewards, it could be an issue with the rewards' attractiveness or accessibility. This might also be a sign of a promotional issue. To address this, consider sending reminders to members via email or text about their reward balance; or review the attractiveness of your rewards.
  • Higher Average Order Value (AOV) among members compared to non-members: This indicates that loyal customers are valuable to your business. To encourage more spending, consider offering perks such as free samples that incentivize customers to try more of your products.