Ideal Image and Video File Size and Dimensions
For a content marketing campaign, knowing exactly what kind of image and video format to post, and how often is absolutely important.
Here are the best sizes for sharing images on social media:
Image
Format
Maximum File Size
Aspect Ratio
No. of Images
MultiMedia
Facebook Pages and Group
PNG JPG GIF
10MB
Recommended - need to keep the Width*Height - 1280 x1080 Minimum 600 x 315 pixels
Unlimited Image(s) - Recommend to post 10 Image(s) or less
Not Allowed
InstagramBusiness Profile
PNG JPG
8MB
Square, or between 1.91:1 and 4:5Landscape: 1080 x 566 pixelsPortrait: 1080 x 1350 pixelsSquare: 1080 x 1080 pixels
10 Image(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together.
Linkedin Profile and Pages
PNG JPG GIF
8MB
Maximum6012 pixels x 6012 pixels
9 Image(s)
Not Allowed
PNG JPG GIF
5MB
Recommended - need to keep the Width*Height - 1280 x1080
4 Image(s)
Not Allowed
Tiktok
-
-
-
-
GMB
PNG JPG
10MB
Must be greater than Width*Height - 250*250
1 Image
Not Allowed
Notes
Video
Format
Maximum File Size
Duration
Aspect Ratio
No. of Video
MultiMedia
Facebook Pages and Group
MP4 MOV
1 GB
1 sec - 20 mins
Between 16:9 and 9:16
1 Video
Not Allowed
InstagramBusiness Profile
MP4 MOV
100 MB
3 sec - 60 sec
Between 4:5 and 16:9
10 Video(s)
Multimedia format is allowed for carousal- can add image(s) and video(s) together
Linkedin Profile and Pages
MP4 MOV
200 MB
3 sec - 30 mins
Between 1:2.4 and 2.4:1
1 Video
Not Allowed
MP4 MOV
512 MB
0.5 sec - 140 sec
Between 1:3 and 3:1
1 Video
Not Allowed
Tiktok
MP4
50 MB
3sec - 60 sec
540 pixel resolution
1 Video
Not Allowed
GMB
-
-
-
-
-
Not Allowed
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