# Why is My SMS Cost So High?

## **Reason 1 - Sending long SMS** <a href="#reason-1-sending-long-sms" id="reason-1-sending-long-sms"></a>

An SMS comprises segments and each segment is 160 characters long. So if you are sending a lengthy SMS, it will consume multiple segments and thereby drive up your cost.&#x20;

{% hint style="info" %}
Please note that while 160 characters form a segment, even using 161 characters counts as 2 segments.
{% endhint %}

{% hint style="info" %}
Character lengths of segments also vary by countries & regions which might be another reason for your high SMS cost.
{% endhint %}

## **Reason 2 - Having hidden characters in your SMS text** <a href="#reason-2-having-hidden-characters-in-your-sms-text" id="reason-2-having-hidden-characters-in-your-sms-text"></a>

Many agencies copy/paste the SMS text body while designing automation. When you copy/paste text from a text editor software like MS Word or Google Docs, sometimes hidden characters get appended in the string. These hidden characters can not be seen by the user but they are present in the text.&#x20;

{% hint style="info" %}
You can use <https://twiliodeved.github.io/message-segment-calculator/> to check the actual number of segments & character length of your SMS text.
{% endhint %}

## **Reason 3 - Using Emojis** <a href="#reason-3-using-emojis" id="reason-3-using-emojis"></a>

This is the most common reason for unexpected high costs while sending SMS automation.&#x20;

**Example**

For example. some emojis were used that increased the number of segments from 1 to 4.

Using emojis is a great way to make your automation exciting but being aware of the costs involved will help you make an informed decision about their frequency of usage.

## **Reason 4 - Using a picture attachment** <a href="#reason-4-using-a-picture-attachment" id="reason-4-using-a-picture-attachment"></a>

Both SMS and MMS carrier fees will apply which could drive up the cost of each SMS. When you send a picture message with text, you get charged $0.02 for the picture + the usual SMS cost depending upon the length of the text.

For example,

If the following text portion of the Picture SMS is 2 segments -&#x20;

"Hey Shivam, this is Kate from BusinessName, just wanted to let you know that this upcoming Monday, we have a new update for your agency, REGISTER HERE: bit.ly/BIZ-xxxxxxxx or text MOREINFO for more info!"

The charge will be $0.0075 x 2 = $0.015 for the text portion.

If there's an image attached to this message, it will charge at $0.02 / message

So the total cost per message is $0.02 + $0.015 = $0.035

## **Reason 5 - Carrier fees** <a href="#reason-5-carrier-fees" id="reason-5-carrier-fees"></a>

Further, there might be some additional charges incurred:

* MMS-MESSAGES-CARRIERFEES
* PHONENUMBERS
* SMS-MESSAGES-CARRIERFEES

## **Reason 6 - International SMS**<br>


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